feedback-form.jpgNorwegian Cruise Line has come up with an excellent idea.

As you know, at the end of every cruise a passenger survey appears in the stateroom asking you to critique every aspect of you cruise.  I always intend to complete it and walk it down to the purser’s desk but frequently don’t.  In fact cruise lines have said they rarely get more than 10% of the forms back.

NCL will greatly increase the chance of getting invaluable passenger feedback by asking to complete the form shortly after you return home.  You’ll receive an email asking you to provide feedback via a post-cruise online survey.  The web-based format, which takes the place of the on-board guest comment card, allows NCL to discern the strengths and weakness of food, service, entertainment, housekeeping, children’s programs and other services.

For many years I’ve heard hotel managers say they wish more passengers would give feedback.  It’s the only way they have of discerning a problem that may exist in one area.  I hope other cruise lines also adopt this simplified idea for getting feedback.