Norwegian Cruise Line, the cruise company that charted its own course with the innovative “Freestyle Cruising” program, announced a fleetwide upgrade of its cuisine, the addition of onboard classes and vast improvements in bedding.
“Freestyle Cruising”, introduced in 2001, put decision-making squarely in the hands of passengers. NCL’s passengers no longer have to have a Pavlovian response to the dinner bell for an early seating at 6:30 p.m. or the late dinner at 8:15. You aren’t assigned a table with dinner partners. In fact, you can dine almost anytime at any one of 12 restaurants including an outstanding French bistro, an Asian garden serving Sushi or Teppanyaki, and Cagney’s, a steakhouse. Even if you want Italian, or Latin flavors, you’ve got a place to go.
But Norwegian’s done more than simply shatter the barriers on “having it your way.” It’s also chartered a new course in suites by creating a private yacht-like environment inside a big ship setting. So you can live like a millionaire in posh digs separate from other passengers, but still enjoy the ship’s entertainment, casino, extensive sports and fitness facilities and a row of plentiful restaurants to indulge your tastes.
Norwegian Gem, which debuted in December, is the third ship offer Garden Villas, a passel of upscale accommodations clustered around a private courtyard and sundeck with stunning teak and rattan furniture and its own pool, exercise room, butler services, and saunas for both men and women, you get pampered like a celebrity.
That was Freestyle v.1. In 2007, Apollo Investment Group purchased half of NCL for $1 billion and wisely invested in software improvements. Now NCL’s fleet will get a much-needed $53 million upgrade in the quality of food, stateroom creature comforts and new onboard classes. Lobster won’t only be served on Captain’s night, but every night in one of the ships restaurants during a voyage. A signature specialty dish in every restaurant (i.e. 48oz Porterhouse in the steak house, a chocolate fondue tower in the action station restaurant).
Additional enhancements will include a new and expanded room service menu; ala minute dishes at all buffets plus upgraded bedding and sheets, pillows, duvets, towels and bathrobes in all cabins. An “at your service” hotline service will be available for all passengers and a range of new classes such as organic cooking lessons and demonstrations, bartending, and sommelier tips, as well as Improv techniques will be offered.
Suite and villa passengers will find enhancements that mirror Holland America’s popular program for passengers sailing in the pricier staterooms.
* Private breakfast/lunch in Cagney’s Restaurant or in the Courtyard
* An exclusive concierge lounge
* Priority disembarkation
Are you a fan of “Freestyle Cruising”? If not, do these enhancements entice you to take an NCL ship?
03 January
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14 Comments NCL Plans $53 Million Upgrade
Kuki
January 6th, 2008 at 12:07 am
1First off, Hi Anne! First chance I’ve had to visit the new blog. Great to see you back writing about the cruise industry.
In regard to NCL, I had actually avoided NCL entirely for a number of years, until you sent me to cover the inaugural sailing of the NCLA Pride of Hawaii. Not only was I WOWED by the ship, and Freestyle, talking to the execs at that time I was VERY impressed with the direction they were all talking about taking NCL.
After that sailing I cruised on the NCLDawn, and this past summer on the NCL Jewel, and had great cruises on both.
Now NCL not only has the youngest fleet in the industry, I think they are the most innovative line in the industry. And they’ve got the other cruise lines chasing after innovations they’re making.
With this announcement of 2.0 it sounds as if they are addressing perhaps the area they lagged in… food quality, delivery, and service. If they get that dept. competitive I think they could soon be leading the pack in the Mass Market.
Anne Campbell
January 6th, 2008 at 10:15 am
2Yes, Kuki, I agree. Freestyle is a wonderful program and NCL builds beautiful ships. I know long-time cruisers who will ONLY cruise with NCL now. I think Apollo Investments, which bought half the company, is trying to beef up the fleet by giving much-needed help to the culinary end.
Paulo1203
January 7th, 2008 at 5:20 pm
3My wife and I are sailing on the “Pride of America” in early April. Do you know if version 2 will be in place at that time?
Anne Campbell
January 8th, 2008 at 6:13 am
4The 2.0 upgrade begins immediation and will end in June…so, there’s a good chance Pride of America will be completed by April.
Larry
January 23rd, 2008 at 1:22 pm
5This is Great Information and news on the Cruise Industry. Thank You.
It seems that many travel agents don’t want to book NCL for any number of reasons. Am I to assume it’s due to the commission the agents make or past experiences with NCL?
I have been hearing great things about NCL and after reading your blog, I’m ready to book, especially the Court Yard Villa or Suites.
Anne Campbell
January 23rd, 2008 at 1:29 pm
6The Court Yard Villas are beautiful!!
People who like NCL love the Freestyle dining. I think the problem is that agents sent people on NCL without really filling them in what Freestyle is. It’s not for everyone, but they may have had complaints after sending the wrong people to a completely open style of dining. Personally I love it and I know lots of people who wouldn’t sail with any other cruise line.
NCL had problems in Hawaii, they couldn’t find good staff for their American-flagged ships so food and service has suffered. But it’s limited to Hawaii.
Personally I like NCL, especially with the improvements in food. The ships are lively, the Asian staff very good.
paulo1203
January 23rd, 2008 at 5:25 pm
7Your comment on NCL having problems with food and service in Hawaii was past tense (“had problems”). Do I assume that these problems have been corrected?
Anne Campbell
January 23rd, 2008 at 5:46 pm
8I believe the service glitches continue, the reason NCL has lost millions on their Hawaii program. They went to a great deal of trouble to get the ships flagged American so they had to hire American staff.
The problem is that Americans don’t want to be stewards and waiters for minimum wage so there is a big turnover. It costs NCL $2000 per employee to get a potential employee through all the paper work. Then they walk off. NCL also guessed incorrectly in assuming the Hawaiians themselves would want to work on the ships. They didn’t.
But NCL has also made brilliant decisions. Freestyle is a huge success and they were the first cruise line to position a ship year-round in New York (even I thought that would fail) and today it’s a lucrative market.
Getting $53 million from Apollo Investments (which bought half the company) is a big help. It’s going into food and bedding.
Felix
April 28th, 2008 at 4:34 pm
9H Anne,
I was thinking of taking a cruise along the Mexican Riviera in Oct ‘08 on the NCL Sun ship. I’ve been on Princess and Celebrity before but never NCL. Food and clean/sanitary environment is important for me. I didn’t hear too many good things about NCL in the past. Do you think it’s worth trying NCL due to Apollo’s involvement?
Anne Campbell
April 28th, 2008 at 7:38 pm
10In terms of improved food and cleanliness, yes I think NCL Sun is worth trying. I hope you’re aware of Freestyle cruising, it’s the main point to NCL. The cabins are smaller than Celebrity’s and a bit smaller than Princess’ as well. NCL doesn’t have formal nights so it’s much more casual. I heard they were allowing jeans in the dining room, then I heard they stopped it.
NCL best suits those who love Freestyle Dining and a more casual, laid-back environment. The Apollo folks are very serious about raising NCL’s quality and would be on top of it.
I can’t say NCL is as good as Princess or Celebrity (although I do think the food has greatly improved). But there are lots of cozy lounges and it’s fun to dine where and when you please.
Hope this helps!
Howard Schiffman
February 13th, 2009 at 8:46 am
11My wife and I waited all year for a vacation. We decided to book on NCL as opposed tp Royal Carribean or competitive lines, as we wanted to experience “FreeStyle” Dining. The trip turned ito a sleep deprived disaster! The room we were assigned was adjoining a stateroom with an infant, who woke every four hours for a bottle. When we brought it to the attention of the reception staff, they said the ship was “completely booked” and no other room was available. After seeing how frustrated we were, they called us back and said there was another room available, “but no beds in the room”. They would have to bring “our beds” from our stateroom (the one adjoining the crying infant), and set it up in this new room. We agreed, and were transferred to the new room.
Once there, (at 1:00 am), we realized we were placed in a room ABOVE THE BAND, who played loud rock music and incessant drumming…so once again we could not sleep. In the morning, we advised the reception desk, and their comments were…”you could sleep in your old room, and shower and get dressed in this new room”
An impossible situation which apparently was made worse by deceiving us. If there were no rooms available, and they had to bring up our bed from the room which we did not want…they had to know they were moving us up to a room NO ONE WOUL WANT. There were beds in both rooms! They tried to deceive us and went through the motions of assisting us…knowing full well the room they sustituted was a room with a history of noise complaints.
Apparently, NCL personnel on board has no authority to compensate their passengers, and we were told to write to the NCL line and voice a complaint.
HOW DOES THAT COMPENSATE FOR A TRIP THAT WAS SUPPOSED TO BE A VACATION, WHICH TURNED OUT TO BE A SLEEP DEPRIVED NIGHTMARE!
Anne Campbell
February 13th, 2009 at 8:58 am
12What a dreadful sorry because there really isn’t a good outcome. I’ve had a week’s cruise hampered by people in the next cabin, and there wasn’t even a crying baby. What I learned is to take ear plugs with me.
As for the staff’s actions, at least they tried something. Frequently no one does.
Again, I’m very sorry your cruise turned out this way. I know personally that noise can cause real damage.
Please, write to NCL!
Clay Boudreaux
May 5th, 2009 at 10:30 am
13Howard, I had almost the same situation on the Pearl in 2008. They moved me under the disco, knowing that I was coming from a noisy room. Actually the original room was noisy from a knocking sound at 3-4 am in the wall coming from below-never figured that one out. Even though they tried, I had a miserable time, didn’t sleep much and ear plugs did no good, the ceiling was thumping from the bass speakers.
I always pay close attention to cabin location when I book, thought this location looked good, oh well.
Com ment
November 12th, 2009 at 9:57 pm
14NCL must check the life of their crew on board the ship.
there are some high ranking officials who take extra advantage of their position.
some instances that they used their power to lure some woman to have a night with them,,,, its ok if the woman wants it… but in the other hand, some of them totally dis agree… it just got so happen that they are scared that they are goin to be fired… in other hand again, if they agree, they are given a promotion…
I talked to one of the crew, she is crying because its like an insult that they are being molested.
and also, there are some instances that these said officials give hard time to those people who they dislike… they take things personaly…
Hotel director!!! you should be ashamed… most of the crew called you PIG…
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