hawaii.jpgNorwegian Cruise Line (NCL) announced that it is withdrawing Pride of Aloha from the Hawaii market effective May 11.  The ship will be reflagged and serve the Asia market.    Last year NCL removed another ship, Pride of Hawaii, from the islands which was reflagged and will cruise in Europe this year as Norwegian Jade.

The only NCL ship which will continue on one-week Hawaii cruises is Pride of America which entered service in 2005.

NCL’s president and ceo Colin Veitch blames cruise lines with large number of foreign flag ships sailing in Hawaii for cutting prices so low NCL can’t compete.   However, from the start, NCL encountered problems in operating its vessels in Hawaii.  Because they were U.S.-flagged ships, NCL had to hire Americans and pay minimum wage.  NCL discovered that few Americans want to work as waiters or stewards and there was a high turnover.

While it’s true that NCL couldn’t compete with other cruise lines in terms of fares, it had several huge advantages over other cruise lines.  Because the ships are American flagged, it’s the only cruise line able to offer seven-day Hawaii itineraries.  This is the perfect itinerary for families who do visit the islands on vacation.  Add to that the best itinerary:  seven days with overnight stays in two ports.

But internet message boards were full of postings by dissatisfied cruisers complaining about service problems.  Undoubtedly this turned a lot of business away from NCL.

In the end, NCL’s operation costs were so high because of the all-American crew that NCL couldn’t be competitive with other cruise lines whose operating costs were much lower. 

Have you taken an NCL Hawaii cruise, or did you explore the idea of taking one?